SEO & Traffic

SEO stands for “search engine optimization,” the practice of improving your website so that Google and other search engines can find it. It should be mentioned that in posts about SEO, the term “Google” is actually shorthand for all search engines. The advice in this post applies equally to search engines Bing, Baidu (China), and Yandex (Russia).

What is a SERP? Google’s search results page: a mix of paid ads, smart tools, and traditional website links. We describe the SERP anatomy and how it relates to SEO.